The Mahindra Pride Classrooms (MPC) programme was initiated in 2016 to create an asset-light model for the expansion of the already successful Mahindra Pride School programme. The modular training program in life, language, and aptitude skills is designed for students enrolled in government/government-aided vocational colleges and institutions. Under the programme, the institution is required to provide space and 40 hours of their academic timetable to the MPC team which is utilized towards imparting critical skills to the students boosting their employability. Currently operational in 12 states and having trained a total of 392,360 students, MPC is touted to become India’s most popular skilling programme. From the expanding metropolis of Chennai to the Govt. Industrial Training Institute (ITI) in the remotest village on the fringes of Purulia, West Bengal, the programme spans the entire nation. In states like Andhra Pradesh which has 79 ITIs, MPC has trained students in every single one of them. The network of 7023 classrooms has found its way to almost every corner of the country touching 19 states over the last 4 years.
In 2018, the MPC programme also introduced an innovative, tech-enabled job drive, known as Job Utsav. A total of 42 Job Utsavs have been conducted since each recording a footfall of over 10,000 students and participation of over 100 potential employers. In the last financial year (2020-21), the programme overcame the challenges imposed by the COVID-lockdown by shifting its training entirely online and ensuring that over 40,000 students were skilled. Partnering with government institutions lies at the core of the MPC model, the number of which continues to grow as the programme looks forward to training 100,000 students by March 2022.